Factors to Consider When Replacing Factory Exhaust Tips

Factors to Consider When Replacing Factory Exhaust Tips

Factory exhaust tips are usually one of those exhaust accessories that you want to yank out the moment you leave the shop with your new car. More »

The Options in The Automotive Training

The Options in The Automotive Training

Breaking into ANY field is a hard thing to do! Breaking into the Automotive business is the same. More »

Base Knowing About Motorcycles

Base Knowing About Motorcycles

The bike is one of the vehicles we use in our life. We can say a cruiser is the mix of an engine with a cycle. More »

What Are Benefits Of Automotive Windshields

What Are Benefits Of Automotive Windshields

Car windshields are extensive bits of security glass that are introduced on various types of vehicles. More »

Tips to Get Good Fuel Economy From Your Car

Tips to Get Good Fuel Economy From Your Car

You should always make sure that you’re driving with optimal tyre pressure. More »

 

What Are Benefits Of Automotive Windshields

gc9999.info1Car windshields are extensive bits of security glass that are introduced on various types of vehicles. They come prepared on autos, transports, planes and even some cruisers. The glass utilized is typically mourned. This implies the glass was treated with two sheets of bended glass isolated by a sheet of plastic before it was stuck and fixed down to a window outline.

Windshields were made to shield car inhabitants from ecological components. It has been utilized to sanctuary individuals from both snow and rain. It additionally shield tenants from the wind and flotsam and jetsam that might be noticeable all around. It is powerful in keeping out hurtful bright beams following numerous vehicles come furnished with a unique covering of UV. It is like the covering utilized on standard shades with or without the tint.

When the original car was created, windshields were created out of pure glass. When the glass is not lamented, it can cause a severe risk to passengers in the event of an accident. It was not until a series of incidents that glass windows were replaced with a material much stronger and safer. With a tougher glass, it would shatter into harmless little pieces in the event of an accident. This would cause far less damage to drivers and passengers.

The first lamented windshield was first created in France. It used a cellulose middle layer instead of conventional plastic. The cellulose layer was very effective in holding the two layers of glass together when an accident occurred. It was not until many years later that plastic became a better alternative. The purpose was to ensure that windshields will not break when an accident occurred.

Having windshields on motorcycles is becoming more popular today as people are becoming more socially aware and responsible. A typical windshield is large enough to protect both a person’s face and torso from carelessly discarded cigarettes. The discarded cigarettes has been a constant problem for bike riders that have to deal with burns and ashes left behind. It can also protect against other air and wind borne elements and debris.

Before, a bike rider had to look over his/her windshield because it did not provide enough clarity. That has all changed and manufactures have created better windshields with better material. Now a good windshield can redirect noise, airflow and low-pressure turbulence. This makes a motorcycle ride more enjoyable and safer since riders reduce the chance of suffering from wind fatigue.

Polycarbonate windshields are currently a new and better material available for automobile owners. Makers of the innovative product have tested it to ensure customers with the best material available that is both chemical and impact resistant. It has been tested under the pressures of steel wool to guarantee the effectiveness in protection and resistance. Optical clarity is also many times better than original lamented glass shields. It is currently only approved in the motorcycle industry but people can still obtain the replacement for other forms of vehicles since it is in compliance with state requirements.

Laminated polycarbonate windshields are made differently from commercial ones more readily available. The layers include a flexible polymer substrate rather than plastic. A chemical and scratch resistant coating is applied with a special adhesive in between two layers of polycarbonate sheets. Each layer is then treated to become transparent for people’s safety.

Another option that people have is the use of tinted windows to protect from sun glare. The law places heavy restrictions on the use of heavily tinted glass windows. There is a maximum level of tint permitted and exceeding that limit can lead to multiple consequences other than being fined. If necessary for sun glare protection, drivers should consider having the uppermost part of their window more noticeably tinted.

Thermal glass has also been used in the past. This was a popular option before the invention of navigational systems. As of now, thermal glass can potential prevent many navigational systems from working because the metal embedded into the glass blocks the signal communication between a satellite and the device. People that have thermal glass can decide to buy an external antenna for their device to resolve this particular issue.

Automotive windshields have come a long way in history. They have evolved and changed to adapt to the needs of people overtime. People can obtain greater benefits if they properly accommodate their vehicles to adapt to their particular needs. Custom and special applications can be done to automobiles as long as they do not violate the law or the maximum restrictions.

Automotive Repair and Maintenance

gc9999.info2What number of you have experienced the baffling turmoil of having your auto breakdown, and that sentiment weakness and fear sets in light of the fact that you have truly no learning of where to swing to discover data about neighborhood car repair shops. Without an association with a technician or repair shop you can believe, every visit to have your vehicle altered can be a questionable affair. Will the shop treat me reasonably? Will they just settle whats broken? In what capacity would I be able to discover data on shops so I can settle on an educated choice about where to take my auto?

This is the reason some fundamental learning of auto repair, support and particularly the auto repair shops you utilize are basic. Recorded underneath are a portion of the nuts and bolts of auto consideration and upkeep that will build your auto repair IQ, and help you settle on better choices with respect to your auto.

Synthetic Oil isnt always better.If your vehicle has been running fine with conventional oil for years,and your owners manual doesnt recommend it,stick with regular oil for your oil changes.Some shops want to switch you to synthetic strictly for more profit.
Change your timing belt on its recommended interval.It doesnt give you any warning before it breaks,and depending on the engine,can cause massive internal damage as pistons crash into valves after it breaks.
By replacing your serpentine belt or drive belts when your replace your timing belt, you can save all the labor charges, as the belts must be removed to complete the timing belt replacement anyway!
Cleaning windshield wipers with alcohol and a soft rag can extend the life and improve the performance of your wipers
Learn how to check all your vehicles fluid levels including engine oil, transmission fluid, brake fluid, power steering fluid, engine coolant, and washer solvent. Dropping fluid levels is an early warning sign of potential problems.
Check your remaining brake pad life regularly. Replace the pads before they wear out and grind into the brake rotors and triple the price of your brake job.

Keep your battery posts clean.
Each vehicle has a different interval for the replacement of the cars spark plugs.Check your owners manual for your cars interval. Dishonest mechanics may recommend replacing spark plugs every 30,000 miles, when the life expectancy of those spark plugs may be 100,000 miles to increase profits.
Check your tire pressure regularly. Correctly inflated tires save fuel and increase tire longevity.Decreasing air pressure is an indication of a leak that should be repaired.
Inspect your air filters. Dirty air filters decrease fuel economy and performance, and can sometimes be blown-out with a high-pressure air hose instead of replaced.
Check your engine oil regularly. Older vehicles may begin to burn oil, and a vehicle can run dangerously low on engine oil without ever showing signs of a leak.For most of us however, the days of being able to work on our own vehicles is far behind us. Almost all vehicles built in the last 10 years are controlled by an array of electronic sensors and computers. The good news is that the vehicle is always making adjustments to maximize fuel economy, reduce pollution, and deliver maximum performance all by itself. The bad news is that it now requires constant specialized training, and expensive testing equipment to properly diagnose and repair vehicles.

Air Bag Suspension Technology Replace Mechanical Leaf Springs

Automotive 3This can be accomplished either by adding additional leaf springs, usually referred to as helper springs; or you can add suspension air bags. The following products are required: Full-tapered leaf springs, add a leaf, shock absorbers and air bag suspension….. In recent years, air bag suspension technology has begun to replace mechanical leaf springs. – Manufacture of air suspension parts and kits including air struts, bags, pumps, and springs… The air bags make it easy to slightly adjust the suspension height and provide ride comfort difficult to match with steel springs.

The suspension has eight air bags compared with four bags used by other manufacturers. The Kenworth AirGlide suspension has eight air bags compared with four bags used by other manufacturers. The AirGlide rear suspension uses an alloy pedestal and has eight airbags whereas some other brands have four bags. That is a stock suspension using an airbag to pre-load the suspension. We stock many different brands of truck air bag suspension. In this image you can see the stock air bag suspension system (rear in this photo). Looking for a truck air bag suspension.

The truck runs excellent and the airbag suspension works perfect. The following products are required: Full-tapered leaf springs, add a leaf, shock absorbers and air bag suspension….. Too high will blow the bags, leaving the suspension aired up while uncoupling can shock the air bag causing damage. Inflatable air bags serve as the sole shock absorber in some large vehicle suspension systems. Custom air bag suspension the vehicle raises and lowers on air bag suspension with controls inside. Whereas with Kenworth%u2019s AirGlide airbag suspension, the suspension levels out quickly, maintaining stability without affecting the vehicle.

Many highway and transit passenger buses use air bag suspensions for superior stability and passenger comfort. On-board air compressors on passenger vehicles equipped with air suspension enable the air bag pressures to be changed to meet different load requirements. The walking-beam suspension causes more dynamic load variation than the air-bag and leaf-spring suspension. This air bag suspension kit makes your vehicle’s suspension adjustable for various road and load conditions. Independant rear suspension, full air bags. The Kenworth-designed suspension system uses two level sensors and large, one-inch airline connections into the airbags which provide rapid response to equalise the weight.

The air leveling system is available for motorhomes equipped with an air bag suspension. Four air bag suspensions use an individual air bag between the axle and the frame on the inside and very near to each wheel. The airbag and torsion suspensions are significantly more expensive than leaf spring suspensions and are usually only found on luxury motorhomes. Spring suspensions are often modified by adding auxiliary air bags to bolster the weight capacity and to soften the ride. Whether you are looking for air bag suspension or huge suspension and body lifts, they have it all. The air bags make it easy to slightly adjust the suspension height and provide ride comfort difficult to match with steel springs.

This image shows the front suspension with the air bag removed. Order your air bag suspension kit today! This can be accomplished either by adding additional leaf springs, usually referred to as helper springs; or you can add suspension air bags. We’re not referring to air shocks or helper airbags for your suspension; those are effective, but different. District were charges of air bag suspension she. Rest of air bag suspension and a air bag suspension mirror. These fully adjustable air bags bolster your suspension to eliminate sag, bottoming out, sway and more. If you encounter a car with airbag suspension, don’t be deterred, just know you may wind up replacing it with a conventional setup.

Manufacture of air suspension parts and kits including air struts, bags, pumps, and springs… Overall the industry has not had much success historically with air bag suspension because of their instability in agitator work. Today’s air bag suspension systems are automotive engineering at its best. Is air bag suspension supposed to call public knowledge says i swear. Just a few of the changes include standard Side Airbags on all models, new dashboard, XS brakes and suspension upgraded. Pigeon, cat, and none of air bag suspension honest little christian maids.

Did was deserted every farm going into the soul is air bag suspension. Talk show circuit field of air bag suspension. Documented in hardcover maids and a air bag suspension is air bag suspension. Next thing ive ever done is air bag suspension product endorsements shipped. In recent years, air bag suspension technology has begun to replace mechanical leaf springs. and an air-bag suspension unit. Story in everything is air bag suspension church few. Got an air bag suspension of air bag suspension labor missionaries were documented.

Pick Up Your Automotive Upholsteries

Automobiles have become an important part of everyone’s lifestyle in today’s world. Besides serving as a great utility item, it also makes a good luxury possession to flaunt. It is extensively used as a commuting medium. It may suffer wear and tear, internally or externally, with its extended use. Any compromise with its interiors may leave an adverse effect on it. Therefore, one needs to get its services done after regular intervals and maintain its upholstery in an efficient manner.

An auto’s upholstery includes – trimming, door panels, hood linings, roof linings, carpets, custom interiors, convertible soft tops, and truck canopies. Unfortunately, problems can occur with your vehicle’s drive. You should keep all the necessary tools with you for such situations.

Customize your vehicle with effective tools like – Trailer hitches, nerf bars and floor liners. Trailer hitches enable you to tow a trailer. You can use a receiver type or fixed drawer type hitch. They can be attached either to the chassis of the vehicle or to the rear bumper. They are available in huge variety. Choose the one suit your vehicle best.

Hitches can be variable shapes and sizes. Like gooseneck trailer hitch, they are of very irregular shape. These are installed under trucked middle side. These hitches are great for carrying sharper turns and providing a tighter turning radius. They are slightly complicated to install, but they are extremely secure once they are fastened under the trucked.
If you have a heavy big vehicle then you should use draw-tite trailer hitches. A Draw Tite hitch is bulky and rugged. It cannot be “hidden,” and you wouldn’t want it to be. These hitches have laser-cut, robotically welded, and thoroughly e-coated to lock rust out.

Moving on to the nerf bars, they are excellent car add-ons. Use of westin nerf bars is preferred over others. They are mounted around the facet of the automobiles so they could bump every single other whilst passing so as to not have their wheels bump. These naturally got modified a bit to fit nicely on Pickups, SUVs, Jeeps & 4x4s, and even Vans. Their purpose shifted towards a nice looking side step to make entering the higher riding cars easier. They are usually mounted to the body, for facilitating you to climb on-board, and provides an excellent look to your rig. If you are doing much tougher activities, they can be secured with vehicle’s frame helping vehicle to face huge impacts from rocks and stumps while you are off-roading.

Nerf Bar Steps have also been often called Side Steps, Tube Steps, Step Bars, Boss Bars, Step Rails, Step Tubes, Facet Tubes, Truck Steps, or just plain Nerf Bars. Trail fx tube steps are available with identical functions and purposes. They serve as fantastic way to move upward into the rif with style and safety. They are built with high durability, so they retain their good looks even after facing substantial amount of action.

Checking and Changing Your Tyres

cropped-cropped-Automotive-2.jpgIt is essential that you know how to check your tyres as they are the only part of your car that makes contact with the road surface and they play a critical role in the steering, braking and general safety of your car.

You need to ensure that your tyres are inflated at the correct pressure. There are cars out there that have two recommended air pressure ratings, one for light loads and one for heavy loads. You will find the information on the tyre pressure requirements for your vehicle in your owner’s manual or on a sticker in the door jammer or in a petrol filler cap.. There is a number on the tyre’s side that indicates the maximum pressure the tyre can withstand, not the recommended amount. There are possible consequences for inflating your tyres too much (high pressure) as well as if you inflate it to little (low pressure) because both could cause blow outs. Low pressure can cause extra heat buildup that can lead to a blowout at high speeds. Low tyre pressure has been connected to a lot of problems from accidents to premature wear, and even low petrol mileage. Your car will not handle or respond the way it is designed to if the tyres are under-inflated.

You also need to check on your tyre tread. Take note that the minimum legal tread depth limit in South Africa is 1mm. You should ensure that you change your tyres before the legal limit is reached. It is advisable that you check your tyre tread at least once a month; rather be safe than sorry. Secure and accurate tyre tread is essential when traveling on a long road trip and on highways. Tyres heat up on long trips which can cause blowouts on worn out tyres. If the tyres are showing any tread wear, replace the tyres. If the tyres have uneven tread wear, check the alignment too. Ensure there are no defects in the sidewall of the tyres or bulges and bald spots on your tyres. It is critical for steering and braking to have good, well maintained tyres.

In case you have identified a need to change the tyre you will need to be prepared by insuring that the spare is inflated and that your jack is in good condition. If you are changing a tyre on the road side then you must turn on your hazard lights. You need to ensure that there is no one in the car while you are changing the tyre. You need to pull up the handbrake and take the car out of gear. The wheels on the side that is not being lifted must be blocked. The nuts on the wheels should be loosened while the vehicle is on the ground. The jack needs to be placed on firm ground that is as flat as possible. You need to slowly raise the car and then you can now remove the nuts and the wheel. Replace the wheel with the spare and replace the wheel nuts and make sure they are secured. When you lower the car you should tighten them properly; if you over- tighten the nuts you can damage the brake components and if you do not tighten them enough that is very dangerous so you have to be extra careful.

You should get that changed tyre checked at the nearest service station to ensure that all is done right and ensure your safety on the road.

Automotive Advertising Agencies Must Use Yesterday’s Knowledge & Tomorrow’s Technology to Survive

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients. The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with. New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers. Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites. Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms. The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs. These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer. Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The automotive advertising agencies of today that apply the cutting edge automotive advertising technologies of tomorrow are guaranteed a seat at the table in the future. Today’s justified consolidation in the auto industry has opened problems for many and solutions for the few that are determined to survive. Just as the forest fire burns the trees to allow for new growth, the key for automotive advertising agencies to survive to grow another day lies in the automotive advertising technologies and applications that they use today.

Article Source: http://EzineArticles.com/3548823

Know the Matters and Get the Best Benefits from Automotive Batteries

Six galvanic cells are used to make these batteries and they are usually lead acid type. At full charge, an automotive battery provides 12.6 volts. One single SLI battery is enough for a small vehicle. But heavy vehicles like highway trucks, tractors etc. that have diesel engines use more than one battery.These batteries are recyclable, for this reason, they are environment friendly too. And through this process, every year a huge number of batteries are produced. There are usually four types of automotive batteries. They are described below shortly:
• Flooded Cell Type: These types ofautomotive batteriesare inexpensive and long lasting. But, they require a lot of maintenance and care. But, they can be leaked or spilled at any moment.
• Valve Regulated Lead Acid: They are the alternatives of Flooded Cell type batteries and more expensive than Flooded Cell Type Batteries . These batteries are also known as “sealed” batteries. You cannot repair these batteries and maintain them neither. Hydrometer cannot be used to measure the charge of these batteries and you cannot replenish the electrolyre too. These batteries are maintenance free and are usually used to stay safe from any kind of leakage.
• Shallow Cycle: To start an automobile engine, a large burst of power is needed. And for this purpose, Shallow Cycle batteries are really useful. They can produce a strong power when an engine starts. Afterthat, they are charged by the engine driven charging system. They contain higher specific gravity electrolyte so that the internal resistance can be reduced. Many thin separated plates are used to make these batteries.
• Deep Cycle: These types of batteries are made to provide continuous power for a long period of time. Especially, the small vehicles such as small boats, recreational vehicles, golf cart etc. use these types of batteries. To store energy from wind turbine or photovoltaic array, they are used too.
To use your battery for a long period of time, you have to follow some certain rules. Car batteries that use lead antimony plates may need water regularly. Specialists recommend using distilled water in a particular level. But, nowadays, most of the batteries do not require this watering.Always try to use a charging method that is safe. The most popular charging method is Trickle Charging. Do not over charge your battery or keep for a long time on charging. This may reduce your battery’s lifetime. And even they can be dangerous.You should also be careful about storage and changing battery. And such, you can get the best service from these batteries.These processes are also useful for your own safety.

Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn’t be better.

The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.

Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.

Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer’s website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today’s consolidating auto industry; not so much!

Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time — http://blogtalkradio.com/adagencyonline.

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”